Counselor intelligence brief
A structured, rights-conscious dataset of Hormozi business advice: offers, leads, sales, retention, scaling, leadership, and money models. Built like JEI's concise brief style, but with a searchable source index underneath.
Snapshot 2026-05-20. 1,022 records from public source metadata and curated framework summaries. Date range: 2018-06-25 to 2026-05-20.
This is not a transcript dump. It is a working intelligence layer over public Hormozi sources, designed for fast operator use: identify the idea, find the original source, decide whether it applies, and go implement.
The collector reads the official podcast RSS feed, the official YouTube Atom feed, and a short set of public framework sources. It stores titles, dates, links, brief summaries, timestamp labels, topics, and original use-case notes.
Records
1,022
Podcast
1,000
YouTube feed
15
Topics
10
The high-level map. These are paraphrased principles, not copied book text.
Make the offer so valuable, specific, and low-risk that the customer feels unreasonable saying no.
When conversion is weak, rebuild the promise, bonuses, guarantee, scarcity, and delivery before spending more on traffic.
SourceIncrease dream outcome and perceived likelihood of achievement while decreasing time delay and effort/sacrifice.
Use as the diagnostic grid for offer strength, onboarding, fulfillment, and sales copy.
SourceTreat lead generation as a portfolio across warm outreach, cold outreach, content, and paid ads.
When lead flow is inconsistent, identify which lane is missing, then increase volume, quality, or frequency.
SourceGrow by doing more of what works, doing it better, or trying a new channel only after the first two have been tested.
Use before channel hopping. Most businesses need more repetitions and better execution before novelty.
SourceFind the current bottleneck, fix only that bottleneck, then repeat as the constraint moves.
Useful for million-dollar-plus businesses where more tactics create noise unless the limiting system is named.
SourceBusiness growth can be reduced to getting more customers, making more profit per customer, and keeping customers longer.
Use as the top-level map for diagnosing whether the business has an acquisition, monetization, or retention problem.
SourceA sample of the generated dataset. Use the CSV/JSON exports for the full corpus.
2026-05-20
Strategy
Short-form advice prompt: You Can Tell Within A Week.
Use as a quick prompt for strategy reflection, then inspect the linked video for context.
2026-05-20
Strategy
Short-form advice prompt: Put The Good Thing Last.
Use as a quick prompt for strategy reflection, then inspect the linked video for context.
2026-05-20
Leadership
Short-form advice prompt: The Levels Of Employees.
Use as a quick prompt for leadership reflection, then inspect the linked video for context.
2026-05-20
Leadership
Short-form advice prompt: Pay To Recruit Employees.
Use as a quick prompt for leadership reflection, then inspect the linked video for context.
2026-05-20
Leads
Short-form advice prompt: This Is Why I Started Making Content.
Use as a quick prompt for leads reflection, then inspect the linked video for context.
2026-05-19
Retention
Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt.
Review this episode for retention operating advice.
2026-05-19
Strategy
Short-form advice prompt: Every Business Has Stuff That's Hard.
Use as a quick prompt for strategy reflection, then inspect the linked video for context.
2026-05-19
Strategy
Short-form advice prompt: "I'm Plateauing, How Do I Continue To Grow?".
Use as a quick prompt for strategy reflection, then inspect the linked video for context.
2026-05-19
Strategy
Short-form advice prompt: The Real Threat Is Looking Back at You....
Use as a quick prompt for strategy reflection, then inspect the linked video for context.
2026-05-19
Strategy
Short-form advice prompt: Everyone Has An Advantage.
Use as a quick prompt for strategy reflection, then inspect the linked video for context.
2026-05-19
Strategy
Short-form advice prompt: It's Not That Hard To Learn.
Use as a quick prompt for strategy reflection, then inspect the linked video for context.
2026-05-19
Strategy
Short-form advice prompt: Software Doesn't Sellable.
Use as a quick prompt for strategy reflection, then inspect the linked video for context.
2026-05-19
Leads
Short-form advice prompt: Are They A Leader Or A Manager.
Use as a quick prompt for leads reflection, then inspect the linked video for context.
2026-05-19
Strategy
Short-form advice prompt: 3 Steps To Make Money In The U S As A Foreigner.
Use as a quick prompt for strategy reflection, then inspect the linked video for context.
2026-05-18
Strategy
Short-form advice prompt: What You Want To Hear VS The Truth....
Use as a quick prompt for strategy reflection, then inspect the linked video for context.
2026-05-18
Strategy
Short-form advice prompt: "How Do I Give Up Something I Love?".
Use as a quick prompt for strategy reflection, then inspect the linked video for context.
2026-05-14
Mindset
Waiting to get clarity before taking action is a losing strategy.
Review this episode for mindset operating advice.
2026-05-12
Scaling
Bigger businesses demand bigger tradeoffs, but most business owners just don’t want to pay them.
Review this episode for scaling operating advice.
2026-05-06
Strategy
You don’t need to become an AI company to win.
Review this episode for strategy operating advice.
2026-05-05
Strategy
Most struggling entrepreneurs are working hard in a bad business and don't even know it.
Stickiness: logo vs
2026-04-30
Strategy
Luis runs an online railing store earning millions in revenue.
Review this episode for strategy operating advice.
2026-04-28
Scaling
Acquisition.com does more than selling books and advising entrepreneurs.
Review this episode for scaling operating advice.
2026-04-23
Leads
Many entrepreneurs think their market is too small, their customers are too broke, and their next best move is going national.
Review this episode for leads operating advice.
2026-04-21
Strategy
AI is here, and businesses that don’t adapt will be left behind.
Review this episode for strategy operating advice.
This is a link-first educational index. It stores titles, short summaries, timestamp labels, source URLs, and original commentary. It does not redistribute books, full transcripts, or long copied passages.
This approach keeps the public site useful without creating a shadow archive of copyrighted books, transcripts, or course content. The dataset is best understood as a map to the original sources plus a compact operating taxonomy.